Cultural Insights Forum at Telemundo Center in Miami

9:00 am - 9:15 am

Opening Remarks

Presented by Merrill Dubrow, CEO of M/A/R/C Research, and Federico Garza, Senior Vice President, Research Strategy and Insights at NBCUniversal Telemundo Enterprises.

9:15 am - 10:00 am

Research Presentation: R/Evolution: The Content, Technologies, and Audiences That Will Drive Your Business in 2025

Adriana Waterston, EVP, Insights & Strategy for Horowitz Research, will share the latest research from Horowitz’s industry-leading reports. Learn about what consumers are doing with all of the media choices they have, how their media time is split across all the services they use, how short form and social content is changing long-form behaviors, what content is most in demand, and how brands can leverage interactive advertising to wow their target audiences. The research will focus on opportunities among young, multicultural, and intersectional audiences, providing you a game plan for how to succeed in what feels like a revolutionary time in the media and advertising space.

10:00 am - 10:30 am

Fireside Chat: HOW NBCUNIVERSAL IS LEVERAGING CULTURE TO DELIVER BEST-IN-CLASS AUDIENCE AND CUSTOMER EXPERIENCES

Romina Rosado, EVP and General Manager, Hispanic Streaming, for NBCUniversal Telemundo Enterprises, will join us on stage for an intimate conversation about how one of the biggest global media companies integrates cultural awareness and insights into all aspects of its business strategy to drive success. Learn how this seasoned executive has navigated the ups and downs of today’s fraught conversations about diversity in the corporate environment, how cultural awareness is embedded into their best practices, and what’s next on the horizon for NBCUniversal.

Moderator:
Joe Schramm
, Managing Partner & President, Schramm Marketing Group

10:30 am - 10:50 am

BREAK AND NETWORKING

10:50 am - 11:40 am

Panel Discussion: REVOLUTION OR EVOLUTION: What’s Really Happening in the Streaming Space?

As traditional video services practically fade into the ether, what does the future hold in the streaming space? What will the multichannel bundles of the near future look like and who will be the key players in the space as streaming services consolidate? What challenges lie ahead in the pursuit of audiences, engagement, and advertising revenue? Multicultural consumers have long been on the leading edge of adoption of new services and technologies… what does that mean for companies looking to be on the winning side of this new revolution?

Moderator:
Mark Walton, Associate Professor of Media Management, The New School & Consultant

Confirmed Speakers:
Patrice Courtaban, EVP, Global Growth & Business Development, TV5MONDE SAS
Federico Garza, Senior Vice President, Research Strategy and Insights at NBCUniversal Telemundo Enterprises.
Monica Gonzalez Piriz, Senior Director, Programming and Content, Liberty Latin America
Victor Montilla, EVP and COO, NAICOM
Alejandro Solorio, Audience Strategy and Enablement Director, Comcast

11:40 am - 12:30 pm

Panel Discussion: UNIQUE STORIES, UNIVERSAL THEMES: Content Creation for a Diverse, Intersectional America

This panel will explore how brands can connect to today’s young, diverse, globally connected, and intersectional consumers. Where do they find inspiration for content that really feels authentic and resonant? How do they execute it without coming off as tokenistic or pandering? What are the challenges when casting roles? What lessons have they learned about what NOT to do? What are their secrets to success?

Moderator:
Jayzen Patria, Speaker, Facilitator & Consultant

Confirmed Speakers:
Charnelle Anderson, Senior Vice President, Marketing and Creative Services, TV One & CLEO TV
Claudia Chagui, Executive Vice President, Marketing & Creative, NBCUniversal Telemundo Enterprises
Maha Chehlaoui, Program Director, Think Tank for Inclusion & Equity
John Pagano, Vice President of Paramount Pictures
Paul Kontonis, Chief Marketing Officer of Revry

12:30 pm - 1:30 pm

LUNCH BREAK

1:30 pm - 2:20 pm

Panel Discussion: ADVERTISING AS ENTERTAINMENT AND COMMERCE

The digital space offers an unprecedented array of creative, tech-driven ways for brands to not just advertise TO consumers, but to create meaningful relationships and even drive direct sales. This panel of advertising executives and brand managers will share case studies for success reaching Hispanic/Latinx, Black, Asian, and LGBTQIA+ audiences through creative social, interactive, and CTV campaigns.

Moderator:
Carla Kelly, Senior Vice President, Client Partnerships, Advertising & Partnerships, NBCUniversal

Confirmed Speakers:
Tara DeVeaux, CEO, Burrell
Monique Nelson, Executive Chair of UniWorld Group Inc.
Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson

2:40 pm - 3:05 pm

CASE STUDY: The Power of Live Sport Tentpoles: Creative Strategies that Fuel Consumer Connection and Brand Impact

Presented by Albert Alcaraz, Senior Director, Insights & Measurement of NBCUniversal Advertising & Partnerships, this comprehensive case study examines creative strategies from live sports tentpole events in recent years (Men’s and Women’s World Cup and the 2024 Paris Olympics) to understand how storytelling within advertising has evolved and what tactics are driving the greatest impact with Hispanic audiences.

3:05 pm - 3:25 pm

BREAK AND NETWORKING

3:25 pm - 4:05 pm

VIRTUAL FIRESIDE CHAT: DRIVING SUCCESS THROUGH DEI: How Cynt Marshall Shattered Glass Ceilings and Changed Corporate Culture in the Dallas Mavericks

Cynt Marshall, CEO of the Dallas Mavericks, will participate in a virtual fireside chat titled: Driving Success Through Diversity, Equity, and Inclusion: How Cynt Marshall Shattered Glass Ceilings and Changed Corporate Culture in the Dallas Mavericks. Cynt Marshall will discuss the importance of DEI in the world, in the workplace, and in generating audiences and engagement. Hosted by Merrill Dubrow, CEO of M/A/R/C Research.

4:05 pm - 4:45 pm

Panel Discussion: THE TEA ON GEN Z

It’s no secret that Gen Z is the most diverse, multicultural, and intersectional American generation yet, putting their stamp on the world with their special mix of cultures, language, life experiences, socio-political viewpoints, digital savviness, and hopes for the future. How do successful brands connect with this enigmatic, diverse, and savvy generation of young people without coming off as pandering and out of touch? Hear from executives that have really figured out the Tea on Gen Z.

Moderator:
Jackie Hernandez, CEO of New Majority Ready and Interim CEO and Board Member of MediaCo. Holdings

Confirmed Speakers:
Tinashe “The Mayor” Chaponda, CEO of Sosani Studios
Stephen Paez, Publicis Media, EVP, Cultural Investment and Innovation
Lydia Smith, Chief Diversity Officer and Vice President, Inclusive Marketing, Victoria’s Secret & Co.
Adriana Waterston, EVP and Insights & Strategy Lead, Horowitz Research, a Division of M/A/R/C Research

4:45 pm - 5:30 pm

Social Media Creator Panel: THE CULTURAL REVOLUTION IS HAPPENING!

Don’t miss our Social Media Creator Panel, a specially curated, diverse lineup of young, talented creators making real, organic content that reflects the lives, lifestyles, and stories of today’s diverse, intersectional Gen Z audiences. Who knows? You might just discover your network or studio’s next rising star!

Host:
Jack Rico, Podcaster, Media Pundit, and Managing Partner of New Majority Ready

Confirmed Participants:
Gray Davis, Content Creator
Percell Dugger, Content Creator
Sister Forever, Content Creators
Edison Lopez, Content Creator

5:30 pm - 5:35 pm

Closing Remarks

  • Date : November 14, 2024
  • Time : 8:30 am - 7:35 pm (America/New_York)
  • Venue : Telemundo Center