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Presented by Merrill Dubrow, CEO of M/A/R/C Research, and Federico Garza, Senior Vice President, Research Strategy and Insights at NBCUniversal Telemundo Enterprises.
Adriana Waterston, EVP, Insights & Strategy for Horowitz Research, will share the latest research from Horowitz’s industry-leading reports. Learn about what consumers are doing with all of the media choices they have, how their media time is split across all the services they use, how short form and social content is changing long-form behaviors, what content is most in demand, and how brands can leverage interactive advertising to wow their target audiences. The research will focus on opportunities among young, multicultural, and intersectional audiences, providing you a game plan for how to succeed in what feels like a revolutionary time in the media and advertising space.
Two of the industry’s biggest influencers: Peter Blacker, NBCU’s EVP of Streaming and Data Products and Head of Diversity, Equity and Inclusion for NBCU Global Ad Sales, and José Vélez-Silva, Comcast’s VP of Multicultural Strategy, Operations, and Community Engagement, join us on stage for an intimate conversation about how one of the biggest global media companies integrates cultural awareness and insights into all aspects of its business strategy to drive success. Learn how these two seasoned executives have navigated the ups and downs of today’s fraught conversations about diversity in the corporate environment, how cultural awareness is embedded into their best practices, and what’s next on the horizon for Comcast NBCUniversal. Moderator: Joe Schramm, Managing Partner & President, Schramm Marketing Group
As traditional video services practically fade into the ether, what does the future hold in the streaming space? What will the multichannel bundles of the near future look like and who will be the key players in the space as streaming services consolidate? What challenges lie ahead in the pursuit of audiences, engagement, and advertising revenue? Multicultural consumers have long been on the leading edge of adoption of new services and technologies… what does that mean for companies looking to be on the winning side of this new revolution?
Moderator:
Mark Walton, CEO of Onyx Global Marketing, Professor of Media for The New School
Confirmed Speakers:
Victor Montilla, EVP and COO, NAICOM
Romina Rosado, EVP and General Manager, Hispanic Streaming, NBCUniversal Telemundo Enterprises
Content creation for a diverse, intersectional America This panel of storytellers from across a range of media platforms (TV, social media, podcasting, the music industry, and more) explore the challenges and exciting opportunities they encounter as they create stories for today’s young, diverse, globally connected, and intersectional consumers. Where do they find inspiration for content that really feels authentic and resonant? How do they execute it without coming off as tokenistic or pandering? What are the challenges when casting roles? What lessons have they learned about what NOT to do? What are their secrets to success?
Moderator:
Jayzen Patria, Speaker, Facilitator & Consultant
Confirmed Speakers:
Claudia Chagui, Executive Vice President, Marketing & Creative, NBCUniversal Telemundo Enterprises
John Pagano, Vice President of Paramount Pictures
Paul Kontonis, Chief Marketing Officer of Revry
The digital space offers an unprecedented array of creative, tech-driven ways for brands to not just advertise TO consumers, but to create meaningful relationships and even drive direct sales. This panel of advertising executives and brand managers will share case studies for success reaching Hispanic/Latinx, Black, Asian, and LGBTQIA+ audiences through creative social, interactive, and CTV campaigns.
Moderator:
Carla Kelly, SVP, Client Advocacy, Ad Sales and Partnerships,
NBCUniversal
Confirmed Speakers:
Glory Alcántara, Director of Multicultural Marketing, General Mills
Liz Castells-Heard, CEO / Chief Strategy Officer, INFUSION by Castells
Monique Nelson, Executive Chair of UniWorld Group Inc.
Our sponsors will take us through a brief recap of their content strategies to reach and delight their audiences.
NBCUniversal/Telemundo will share some highlights about the success of their Paris Olympics strategy to connect audiences to the exciting Olympic content they crave and with their advertisers and drive real ROI.
Confirmed Speakers:
Albert Alcaraz, Senior Director, Insights & Measurement of NBCUniversal Advertising & Partnerships
Matthew Gottlieb, Senior Vice President, Insights & Measurement of NBCUniversal Advertising & Partnerships
Moderated by Merrill Dubrow, CEO of M/A/R/C Research. Speaker to be announced.
It’s no secret that Gen Z is the most diverse, multicultural, and intersectional American generation yet, putting their stamp on the world with their special mix of cultures, language, life experiences, socio-political viewpoints, digital savviness, and hopes for the future. How do successful brands connect with this enigmatic, diverse, and savvy generation of young people without coming off as pandering and out of touch? Hear from executives that have really figured out the Tea on Gen Z.
Moderator:
Jackie Hernandez, CEO of New Majority Ready and Interim CEO and Board Member of MediaCo. Holdings
Confirmed speaker:
Tinashe “The Mayor” Chaponda, CEO of Sosani Studios
Don’t miss our Emerging Talent Showcase, a specially curated, diverse lineup of young, talented creators making real, organic content that reflects the lives, lifestyles, and stories of today’s diverse, intersectional Gen Z audiences. Who knows? You might just discover your network or studio’s next rising star!
Host:
Jack Rico, Podcaster, Media Pundit, and Managing Partner of New Majority Ready
