Cultural Insights Forum

Polycultural R/Evolution: Content, Creative, and Connections in a Diverse America

Thursday, November 14
Telemundo Center, Miami

POLYCULTURAL R/EVOLUTION

Content, Creative, and Connections in a Diverse America

Thursday, November 14 • Telemundo Center, Miami

WHY ATTEND

After a 6-year hiatus, Horowitz Research is excited to announce the return of the Cultural Insights Forum, the industry’s most robust research- and strategy-driven conference. The Forum, focused on how brands and media companies can drive ROI by reaching and serving America’s diverse, multicultural, and intersectional audiences, will be hosted on November 14, 2024, at Telemundo Center in Miami as part of an exclusive partnership with NBCUniversal Telemundo Enterprises, the conference’s Platinum Venue Sponsor.

Since 2000, the Cultural Insights Forum has been a premier event focused on telling the story about America’s diverse audiences for content creators, content distributors, and advertisers. The Forum attracts executives interested in exclusive access to the latest Horowitz consumer research on diverse audiences, thought-provoking speakers and panels, excellent networking opportunities, and an emerging talent showcase featuring up-and-coming diverse content creators.

WHO SHOULD ATTEND

The conference draws a stellar mix of industry executives from such areas as programming and acquisition, affiliate sales, marketing, distribution, research, business development and communications.

WHEN & WHERE

November 14, 2024

Telemundo Center
2350 NW 117th Place, Miami, FL 33182

AGENDA

View the 2024 Cultural Insights Forum schedule below. Please note, this is a working agenda and subject to change.

SessionDescriptionTime
Registration OpensMorning coffee and refreshments1731573000 8:30 AM - 9:00 AM
Opening RemarksPresented by Merrill Dubrow, CEO of M/A/R/C Research, and Federico Garza, Senior Vice President, Strategy and Insights at NBCUniversal Telemundo Enterprises1731574800 9:00 AM - 9:15 AM
Research Presentation: R/Evolution: The Content, Technologies, and Audiences That Will Drive Your Business in 2025 Adriana Waterston, EVP, Insights & Strategy for Horowitz Research, will share the latest research from Horowitz’s industry-leading reports. Learn about what consumers are doing with all of the media choices they have, how their media time is split across all the services they use, how short form and social content is changing long-form behaviors, what content is most in demand, and how brands can leverage interactive advertising to wow their target audiences. The research will focus on opportunities among young, multicultural, and intersectional audiences, providing you a game plan for how to succeed in what feels like a revolutionary time in the media and advertising space.1731575700 9:15 AM - 10:00 AM
Fireside Chat with Key ExecutiveHost and speaker to be announced1731578400 10:00 AM - 10:30 AM
Networking BreakMorning networking and coffee break1731580200 10:30 AM - 10:50 AM
Panel: Revolution or Evolution: What’s Really Happening in the Streaming Space?As traditional video services practically fade into the ether, what does the future hold in the streaming space? What will the multichannel bundles of the near future look like and who will be the key players in the space as streaming services consolidate? What challenges lie ahead in the pursuit of audiences, engagement, and advertising revenue? Multicultural consumers have long been on the leading edge of adoption of new services and technologies… what does that mean for companies looking to be on the winning side of this new revolution?1731581400 10:50 AM - 11:40 AM
Panel: Unique Stories, Universal Themes: Content Creation for a Diverse, Intersectional AmericaThis panel of storytellers from across a range of media platforms (TV, social media, podcasting, the music industry, and more) explore the challenges and exciting opportunities they encounter as they create stories for today’s young, diverse, globally connected, and intersectional consumers. Where do they find inspiration for content that really feels authentic and resonant? How do they execute it without coming off as tokenistic or pandering? What are the challenges when casting roles? What lessons have they learned about what NOT to do? What are their secrets to success?1731584400 11:40 AM - 12:30 PM
Lunch & NetworkingAfternoon networking and lunch break1731587400 12:30 PM - 1:30 PM
Panel: Advertising as Entertainment and CommerceThe digital space offers an unprecedented array of creative, tech-driven ways for brands to not just advertise TO consumers, but to create meaningful relationships and even drive direct sales. This panel of advertising executives and brand managers will share case studies for success reaching Hispanic/Latinx, Black, Asian, and LGBTQIA+ audiences through creative social, interactive, and CTV campaigns.1731591000 1:30 PM - 2:20 PM
Programming ShowcaseOur sponsors will take us through a brief recap of their content strategies to reach and delight their audiences1731594000 2:20 PM - 2:40 PM
Case StudyHost and speaker to be announced1731595200 2:40 PM - 3:05 PM
Networking BreakAfternoon networking and coffee break1731596700 3:05 PM - 3:25 PM
Virtual Fireside Chat: How to Turn Disruption into Opportunity in Life and BusinessHost and speaker to be announced1731597900 3:25 PM - 4:05 PM
Panel: The Tea on Gen ZIt’s no secret that Gen Z is the most diverse, multicultural, and intersectional American generation yet, putting their stamp on the world with their special mix of cultures, language, life experiences, socio-political viewpoints, digital savviness, and hopes for the future. How do successful brands connect with this enigmatic, diverse, and savvy generation of young people without coming off as pandering and out of touch? Hear from executives that have really figured out the Tea on Gen Z.1731600300 4:05 PM - 4:45 PM
Emerging Talent Showcase: The Cultural Revolution is Happening!Don’t miss our Emerging Talent Showcase, a specially curated, diverse lineup of young, talented creators making real, organic content that reflects the lives, lifestyles, and stories of today’s diverse, intersectional Gen Z audiences. Who knows? You might just discover your network or studio’s next rising star!1731602700 4:45 PM - 5:30 PM
Closing RemarksThank you to attendees, speakers and sponsors1731605400 5:30 PM - 5:35 PM
Cocktail ReceptionPost-event cocktails1731605700 5:35 PM - 7:35 PM
SessionTime
Registration Opens1731573000 8:30 AM - 9:00 AM
Opening Remarks1731574800 9:00 AM - 9:15 AM
Research Presentation: R/Evolution: The Content, Technologies, and Audiences That Will Drive Your Business in 2025 1731575700 9:15 AM - 10:00 AM
Fireside Chat with Key Executive1731578400 10:00 AM - 10:30 AM
Networking Break1731580200 10:30 AM - 10:50 AM
Panel: Revolution or Evolution: What’s Really Happening in the Streaming Space?1731581400 10:50 AM - 11:40 AM
Panel: Unique Stories, Universal Themes: Content Creation for a Diverse, Intersectional America1731584400 11:40 AM - 12:30 PM
Lunch & Networking1731587400 12:30 PM - 1:30 PM
Panel: Advertising as Entertainment and Commerce1731591000 1:30 PM - 2:20 PM
Programming Showcase1731594000 2:20 PM - 2:40 PM
Case Study1731595200 2:40 PM - 3:05 PM
Networking Break1731596700 3:05 PM - 3:25 PM
Virtual Fireside Chat: How to Turn Disruption into Opportunity in Life and Business1731597900 3:25 PM - 4:05 PM
Panel: The Tea on Gen Z1731600300 4:05 PM - 4:45 PM
Emerging Talent Showcase: The Cultural Revolution is Happening!1731602700 4:45 PM - 5:30 PM
Closing Remarks1731605400 5:30 PM - 5:35 PM
Cocktail Reception1731605700 5:35 PM - 7:35 PM

CALL FOR SPEAKERS

The theme for this year’s Forum is Polycultural R/Evolution: Content, Creative, and Connections in a Diverse America. Topics will center on cultural shifts and trends and how they impact how brands can and should speak to diverse consumers today, how to engage with today’s diverse consumer segments and audiences in an increasingly complex and fragmented digital media landscape, opportunities to create meaningful connections through advanced advertising and social media, and trends in the kinds of stories and content that resonate.

Would you like to speak at the Forum?

Share your expertise and knowledge with industry thought leaders at the Forum. We invite you to submit your bio for consideration for speaking opportunities.

Would you like to speak at the Forum?

Share your expertise and knowledge with industry thought leaders at the Forum. We invite you to submit your bio for consideration for speaking opportunities.

INTERESTED IN SPONSORING?

Sponsorship opportunities are now open for brands hoping to position themselves as thought leaders and gain valuable exposure in front of this audience of executives and decision makers from a wide range of industries.

Produced By

Platinum Venue Sponsor

Media Partners

Produced By

Platinum Venue Sponsor

Platinum Venue Sponsor

Media Partners

VENUE

The Cultural Insights Forum will be hosted at the state-of-the-art Telemundo Center in Miami as part of an ongoing, exclusive partnership with NBCUniversal Telemundo Enterprises, the conference’s Platinum Venue Sponsor. 

Telemundo Center
2350 NW 117th Place
Miami, FL 33182

REGISTRATION

Registration for the Forum will open soon. Don’t miss this opportunity to connect and drive change with industry thought leaders. Save the date and join us!

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SPEAKERS

Jackie Hernandez

New Majority Ready
CEO and Founder

Cynt Marshall

Dallas Mavericks
CEO

Victor Montilla

NAICOM
Executive VP & COO

John Pagano

Paramount Pictures
Vice President

Jack Rico

New Majority Ready
Managing Partner

José Vélez-Silva

Comcast
Vice President

John Pagano

Paramount Pictures
Vice President

Jack Rico

New Majority Ready
Managing Partner